Winner of "Best New Ingredient" - Cosmetics & Toiletries R&D Awards 2013, Beautifeye™ is an impressive active complex ingredient formulated in our Rejuvenating Eye Serum. 

Derived from Persian Silk Tree extract and completely COSMOS ("COSMetic Organic and Natural Standard") approved, Beautifeye™ is clinically proven to lift sagging upper eyelids which is quite impressive for a cosmetic ingredient in the beauty industry. 

Beautifeye™ is clinically proven to:

• Protect against "glycation" - Glycation is a process that occurs when your skin loses its suppleness due to ageing and leads to signs of fatigue. In vitro tests on 105 female volunteers aged 40 to 60 years old show this ingredients helps fight against glycation stress by strengthening the dermis by up to 256% in collagen and elastin synthesis. 

• Support lifting action on the sagging upper eyelid area -  In vivo test results show lifting of upper eyelids by reducing drooping by 61% and eyelid fold height by up to 91%

• Smooth crow's feet wrinkles - In vivo test results show crow's feet and wrinkle intensity are reduced by up to 34% (volume), 33% (depth) and 49% (spread)

• Fade dark circles by up to 32% - By consolidating the microvascular network and reducing the red and blue pigmentation under eyes that make up the dark circles. 

The above results are claimed by the sustainable manufacturer themselves who have conducted clinical studies. 

Want an eye serum that has all the best ingredients known to lift and brighten the eye contour area? Check out our Rejuvenating Eye Serum - we have formulated with 3% Beautifeye™ (the recommended concentration to give results) and combined with moisture-locking hyaluronic acid and green coffee beans to keep eyes looking youthful and awakened!